Review: ‘Born for Business’ Is a Satisfying Step Closer to Inclusion | mySMAteam

Connect with others who understand.

sign up Log in
Resources
About mySMAteam
Powered By
SMA
NEWS

Review: ‘Born for Business’ Is a Satisfying Step Closer to Inclusion

Written by Bryce Parks
Posted on September 1, 2021

Peacock’s “Born for Business” docuseries is a step in the right direction insofar as presenting disabilities in an entertaining and honest way. The 10-episode season follows the lives of four entrepreneurs with disabilities as they run their small businesses.

As a person living with spinal muscular atrophy (SMA), I was judging “Born for Business” with a high level of expectation. Oftentimes in television, people with disabilities are treated as underdogs facing overwhelming challenges in their everyday lives. At other times, their conditions are overly dramatized to draw emotion from viewers. After watching the docuseries, I felt a bit of relief with the way that the show tackled disabilities and was satisfied with the progression of the overall series.

Disabilities and Media

Most members of the disabled community seem to agree that we receive a woefully underwhelming amount of acknowledgment, representation, and inclusion. Whether in the media or just in everyday life, the struggles people with disabilities face in the “normal” world are rarely considered nor represented accurately.

I admit that it is unreasonable to expect others to truly comprehend the full range of our typical struggles. However, “Born for Business” star Chris Triebes — who is living with SMA and working in the music industry — raises a great point: We’re just trying to level the playing field. As one of the four people followed throughout the docuseries, Triebes has interesting perspectives on life itself. Leveling the playing field — rather than simply granting more opportunities to disabled people — is just one of the thought-provoking proposals he makes in the first episode.

Leveling the Playing Field

“Born for Business” takes a direct approach in helping audiences understand that having a disability is a major disadvantage during job hunts. During one of the more memorable scenes, entrepreneur Collette Divitto — who lives with Down syndrome — interviews a candidate with a disability for a position at her bakery. Soon into the interview, the candidate is almost pleading for the opportunity, talking about how difficult it is to find work while living with a disability. This exchange is a prime example of the importance of leveling the playing field.

Disabled Truths

Seeing vulnerable people expressing themselves is the highlight of the series in my eyes. Rarely does the disabled community see the media realistically depict the little details of struggles we face. Watching Triebes reverse-drive himself into his vehicle using his wheelchair was a meaningful reminder that the struggles are always there.

Within the entertainment industry, there is an unspoken sensitivity — and risk — to portraying the disabled poorly. However, that stigma has to disappear. The way “Born for Business” depicts its cast members' emotional sides and their small frustrations is an important step in the right direction. Rather than putting a spotlight on the disabled, “Born for Business” serves as a nice reminder that we all have everyday struggles in life. We all just want equality.

The business side of “Born for Business” is closer to the reality-TV cliches (drama between loved ones, financial problems, etc.) we have all seen before, but at least the disability aspects add a surprising flair to the series. You can watch the 10-episode docuseries streaming for free on Peacock.

Posted on September 1, 2021
All updates must be accompanied by text or a picture.

We'd love to hear from you! Please share your name and email to post and read comments.

You'll also get the latest articles directly to your inbox.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Bryce Parks has SMA type 2. He hopes to make a difference to people through a variety of creative forms. Learn more about him here.

Related Articles

If you’re living with SMA, you can take steps to improve your physical and mental health.Staying ...

SMA: Nutrition, Exercise, and Mental Health Tips

If you’re living with SMA, you can take steps to improve your physical and mental health.Staying ...
Spinal muscular atrophy (SMA) is a rare genetic condition that causes a decline in muscle strengt...

Living With Adult-Onset SMA: 5 Facts To Know

Spinal muscular atrophy (SMA) is a rare genetic condition that causes a decline in muscle strengt...
If you’re living with spinal muscular atrophy (SMA), you can have a happy and healthy pregnancy, ...

6 Facts About Pregnancy With SMA

If you’re living with spinal muscular atrophy (SMA), you can have a happy and healthy pregnancy, ...
When your child receives a diagnosis of spinal muscular atrophy (SMA), you may fear the worst. Yo...

Spinal Muscular Atrophy Life Expectancy: What’s Known and What’s Unknown?

When your child receives a diagnosis of spinal muscular atrophy (SMA), you may fear the worst. Yo...
Most people aren’t familiar with spinal muscular atrophy (SMA) until it affects their child. Whet...

Parenting a Child With SMA

Most people aren’t familiar with spinal muscular atrophy (SMA) until it affects their child. Whet...
It is natural to feel overwhelmed when your child is first diagnosed with a neuromuscular disorde...

Pediatric Neuromuscular Disorders: 9 Things To Know

It is natural to feel overwhelmed when your child is first diagnosed with a neuromuscular disorde...

Recent Articles

Exercise and physical therapy are key to successfully managing many aspects of spinal muscular at...

5 Types of SMA Physical Therapy and Tips for Success

Exercise and physical therapy are key to successfully managing many aspects of spinal muscular at...
Spinal muscular atrophy (SMA) mainly affects children, but it doesn’t spare adults — 35 percent o...

SMA Treatment for Children vs. Adults: 5 Key Differences

Spinal muscular atrophy (SMA) mainly affects children, but it doesn’t spare adults — 35 percent o...
Welcome to mySMAteam — the place to connect with others living with spinal muscular atrophy. Thi...

Getting Started on mySMAteam (VIDEO)

Welcome to mySMAteam — the place to connect with others living with spinal muscular atrophy. Thi...
Magnetic resonance imaging (MRI) is a powerful imaging technique for visualizing the muscles, org...

Can MRI Detect Spinal Muscular Atrophy?

Magnetic resonance imaging (MRI) is a powerful imaging technique for visualizing the muscles, org...
If your child was recently diagnosed with spinal muscular atrophy (SMA) — or if you were recently...

Can You Walk With Spinal Muscular Atrophy? 4 Things To Know

If your child was recently diagnosed with spinal muscular atrophy (SMA) — or if you were recently...
If you or a loved one is living with spinal muscular atrophy (SMA), you may be researching to lea...

SMA and ALS: 5 Differences and 3 Similarities

If you or a loved one is living with spinal muscular atrophy (SMA), you may be researching to lea...
SMA News
SMA News

Thank you for subscribing!

Become a member to get even more:

sign up for free

close